There are a myriad of transport problems faced by people living in urban areas. There have also been quite a few smart systems proposed to tackle these problems. However, the trickiest aspect of using smart systems is picking out which ones are appropriate and which ones are not. IP-SUNTAN is a project which considers this problem carefully. It looks at a broad range of tools, including electronic fair cards, real time public transport information, automated vehicle tracking, and data of innovative pricing and reward experiments. The overall aim of the project is to carefully evaluate these tools, policy measures, and strategies so that sustainable urban transport systems can be created. The project will use both existing initiatives as well as develop and evaluate innovative behavioural models to judge their potential. Ultimately, the project seeks to use its research to find innovative measures, implement them, create models of transport behaviour, and then to evaluate these models using the data acquired. This will lead to generalizable policy lessons.