Urban transformation projects, such as the development of brownfield sites or docklands, though problematic have been used effectively to regenerate European cities. However, in the future we are faced with the problem that public sector involvement will decrease; therefore, we need to change our strategies. SimCity ValueCap is a project that aims to pre-emptively tackle this issue before it grows into a larger problem. The project will create innovative development strategies and tools which will encourage others to fill the gap left by the shrinking public sector. This presents an opportunity for property owners, residents, retailers and companies to take charge of urban transformation for themselves. Examples of this can be seen in the creation of business improvement districts and urban land readjustment. We call this the Self-Organising City. In order to realise the vision of the Self-Organising City the project researchers will conduct experiments with planning practitioners and other stakeholders to investigate the possibilities for international policy transfer within Europe. This will allow successful strategies being used in one country to be transferred to another.