Play!UC aims to foster the understanding of complex urban problems by combining participatory processes with serious games in a co-located setting.

In particular, the project seeks to explore how game mechanics can be used to engage the actor group of young adults to make informed decisions that have an impact on their respective urban carbon footprints. Investigating both existing games and novel game-based approaches, the project partners endeavour to create a tested game mechanics toolbox that can serve as a resource for participatory, gamebased urban development scenarios.


play!UC – Playing with urban complexity: using co-located serious games to reduce the urban carbon footprint among young adults
Duration: 2014–2017
Contact: Katharina Gugerell, University of Groningen
Budget: 819.194 EUR
Partners: Hasselt University Researchgroup ArcK, FH OOE Research Center Hagenberg HGB – gLab, Green City Lab Vienna, University of Groningen




Please click here for the frequently asked questions we collected.
If you have an additional questions you are welcome to mail us at

European Union

This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 857160.