The first objective is to identify changing requirements and novel solution paths for planning better MaaS offers in the urban periphery. The second objective is to generate Mobility Labs focusing diverse social patterns within the urban periphery. Thirdly OptiMaaS will develop new simulation techniques for evaluating the impact of dynamic incentives and pricing as well as personalized MaaS-routing policies on the mobility system as a whole. Mobility-Labs (physical and/or virtual) in Vienna, Salzburg, Oslo and Brussels will evaluate the impact of different strategies on city planning policies, new business models, cooperation of public and private mobility actors and user acceptance of individualized MaaS offers.